What a great Christmas gift for all the fans in the whole wide world: Rocky is finally back. In the trailer alone this movie has plenty of spiritual references: Rocky’s coach wears a big silver cross around his neck and the champion makes the sign of a cross in his ring corner. Don’t forget to check the official movie blog. Peter Chattaway largely discusses religion in the previous Rocky movies combined with chronological errors.
Imagine you had to sell fishing and hunting gear. You would probably ask some marketing people like barefoot to delevop a capaign. The result is a test of spiritual branding just like this Delamere & Hopkins poster:
Jesus Christ was born on Christmas Day and James Brown died on that day. SFGate lists more connections between the Godfather of Soul and the Sun of God. James Brown was a real sportsman too as in 1974 he performed in Zaire as part of the build up to the The Rumble in the Jungle fight between Muhammad Ali and George Foreman.